Kristina Lumsden
Global Alliances Marketing @Dell Technologies
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WORK HISTORY
Global Alliances Marketing @Dell Technologies
Director, Global Alliances Marketing, Dell Technologies - 2019 - currentDirector, Partner Marketing and Global Lead, Campaigns - OpenText (during DellEMC\'s divisional divestiture of the Enterprise Content Division)- 20••••19Director, Partner Marketing and Global Lead, Campaigns, DellEMC– 2016 – 2018Americas Lead, Partner Solutions Marketing, EMC – 2011 – 2015Sr. Marketing Manager, Alliances and Channel, EMC – 20••••11Responsible for strategic go-to-market plans for select top-tier partners ensuring the success of key revenue relationships. Developed processes and infrastructure programs to provide marketing and solution access and enablement to entire global partner community. Facilitated connections between partners and direct field sales teams and evolved the lead nurture and lead qualification process for joint success. Built and operationalized a Solution Certification program and related marketplace Solution Catalog. Established and evolved a marketing platform for partners to execute semi-custom marketing campaigns to leverage channel sales and marketing resources for increased revenue.
EDUCATION
University of Massachusetts Dartmouth
BS, Dual degree: International Business and Marketing
Northeastern University
MBA
SKILLS
ABOUT KRISTINA LUMSDEN
Strategic leader in Partner Marketing with the proven ability to align and execute field…
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