Kristina Lankow
Marketing Strategist for Transportation at Daktronics
- Role
- Marketing Strategist - Transportation at Daktronics
- Location
- Brookings, SD, US
- LinkedIn followers
- 500 followers
About Kristina Lankow
I’m a high-energy marketing professional who thrives on creating strategies and…
Experience
Marketing Strategist - Transportation
Mar 2022 — Present · Brookings, SD, US
Lead the strategy, development, execution and reporting of overarching B2B marketing strategy and budgets, aligning annual initiatives with business growth objectives across diverse market segments including aviation, ITS (Intelligent Transportation Systems), parking, and public transit.• Build deep expertise in target markets to inform go-to-market strategies and messaging.• Collaborate with cross-functional teams to identify, design, and deliver innovative campaigns, proposal documents, RFP responses, customer presentations, sales collateral, and enablement tools.• Manage projects from research and planning through alignment and execution.• Plan and execute exhibits at national and international tradeshows, coordinating booth design, materials, logistics, and pre/post-event marketing strategy to enhance visibility and generate leads.• Analyze performance metrics to uncover trends and actionable insights; report and present findings to key stakeholders and leadership to guide data-driven decisions and optimize future planning.• Oversee all marketing channels (website, social media, email, paid, digital, etc.), content strategy, and Salesforce integration to drive engagement, brand consistency, and lead generation.• Represent the company at national and international conventions, networking with executives and decision-makers to strengthen industry presence and drive business opportunities.
Skills
- Marketing
- Marketing Communications
- Social Media
- Microsoft Office
- Event Planning
- Powerpoint
- Customer Service
- Social Media Marketing
- Email Marketing
- Microsoft Excel
- Advertising
- Public Relations
- Time Management
- Social Networking
- Sales
- Public Speaking
- Leadership
- Training
- Market Research
- Salesforce.com
- Newsletters
- Data Analysis
- Business Strategy
- Event Management
- Marketing Research
- Editing
- Press Releases
- Blogging
- Online Marketing
- Mailchimp
- Lyris
- Mailing List Management
- News Writing
- Linkedin Marketing
- Youtube
- Wordpress
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