Kristina Kremer

Director of Program Development- Proximo @Brand Activate

Charlotte, NC, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2024 — Present

Director of Program Development- Proximo @Brand Activate

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Develop national sampling programs for Proximo across on- and off-premise accounts.• Manage end-to-end program development: concepting, internal launches, training, logistics, and reporting.• Coordinate with cross-functional teams (staffing, warehouse, activity managers, finance, creative) to ensure seamless execution.• Oversee playbooks, Test & Train modules, and POS fulfillment to ensure brand consistency.• Deliver monthly and program recaps with actionable insights, tracking KPIs such as conversion rates, consumer engagement, and ROI.• Provide leadership to the activation team, ensuring high-quality execution and compliance across all markets.

EDUCATION

2003 — 2007

University of Dayton

B.S; B.S, Marketing; Management- Major

SKILLS

Budget ManagementAccount ManagementAdvertisingWordRetailBudgetingPromotionsMicrosoft OfficeMedia PlanningLeadershipEvent MarketingMarketing StrategySocial NetworkingExcelSocial MediaEvent PlanningOutlookCompetitive AnalysisPowerpointEvent ManagementFacebook

ABOUT KRISTINA KREMER

Dynamic and solutions-oriented Program Director with extensive experience leading…

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Kristina Kremer — Director of Program Development- Proximo at Brand Activate in Charlotte, NC, US | Unifers