Kristina Hayes
Senior Vice President @BBDO Worldwide
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WORK HISTORY
Senior Vice President @BBDO Worldwide
EDUCATION
University of Toronto
Hon.Bach of Arts
Ryerson University
Marketing and Public Relations
ABOUT KRISTINA HAYES
I’ve discovered true connections maximize every metric. That’s just math. While others chase quick wins, I\'ve uncovered the real multiplier in business: the nuanced science of elevating simple connections into game-changing partnerships. Here\'s what I\'ve learned: When you lead with trust and genuine partnership, the numbers follow. That\'s how I\'ve helped iconic Canadian brands achieve 30%+ YOY growth – not through shortcuts, but through understanding what matters to people, teams, and businesses. My superpower? Building the kind of trust that turns skeptics into advocates and challenges into opportunities. It\'s why 80% of my team members advance to senior roles, and why partners stay long after the initial 45% boost in brand awareness or $2M+ in new revenue streams. This is a fascinating time in business. Digital transformation is reshaping everything, yet the fundamentals remain human: authentic connections, shared vision, measurable impact. I help organizations navigate this intersection by strengthening the relationships that matter most – with their teams, their customers, and their future. What drives me? Creating environments where trust and performance thrive together. Building partnerships that unlock new possibilities. Developing strategies that start with people and end with results. Currently partnering with organizations ready to transform their market position through the power of authentic connections. Always open to connecting with leaders who believe great relationships build great businesses.
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