Kristina B.
Senior brand strategist at Principal and MBA candidate at Iowa
- Role
- Senior Strategist, Brand & Media at Principal Financial Group
- Location
- Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Kristina B.
A results-driven strategist, my experience has been dedicated to brand strategy within the hospitality and financial service industries.I thrive on building relationships while developing strategies, leading initiatives, and driving results in multi-faceted plans.Specialties: integrated marketing, brand positioning, brand management, strategic positioning, relationship building, customer insights, team collaboration, digital marketing, strategic planning, content marketing, media, and marketing management.
Experience
Senior Strategist, Brand & Media
Mar 2026 — Present
Education
The University of Iowa Tippie College of Business
Master of Business Administration - MBA
2019 — 2024
Universidad de Granada
Central College Study Aboard Program, Intensive Language Program
2010 — 2010
Drake University
BSBA, Marketing and International Business
2008 — 2012
Skills
- Public Speaking
- Brand Management
- Strategy
- Advertising
- Project Management
- Account Management
- Time Management
- Integrated Marketing
- Social Networking
- Brand Awareness
- Marketing Communications
- Strategic Planning
- Social Media
- Marketing
- Market Research
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