Kristina Varganova
Social Media Manager @Robert & Ethel Kennedy Human Rights Center
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WORK HISTORY
Social Media Manager @Robert & Ethel Kennedy Human Rights Center
New York, NY, US
Manage and create content (including infographics, short-form and long-form video content, social media toolkits, factsheets, etc.) for organizational and Kerry Kennedy\'s social channels; oversee the creation of social strategies, social and editorial calendars, and social listening, including programming and posting.• Serve as lead writer for digital organizational publications; craft compelling messages around nuanced issues to reach key audiences and policymakers.• Establish notification and response process for rapidly evolving issues, including emerging news stories.• Drive engagement, partnerships, and thought leadership on key public policy issues with external stakeholders; identify and secure earned media coverage and speaking opportunities for department leads.• Address challenges posed by misinformation and disinformation in today\'s social media landscape; identify and evaluate top-priority public policy issues affecting domestic and international work on civic space protections, immigration and criminal justice reform.• Oversee the development and execution of multi-channel marketing campaigns that effectively reach target demographics while maximizing ROI, totaling a 26% increase in follower growth to-date.• Coordinate the logistics of media events such as press conferences, press briefings, webinars, and roundtable discussions.• Work closely with the Business and Human Rights department on addressing challenges posed by AI in the investment industry.• Oversee the recruitment and management of fellows, interns and division staff.
EDUCATION
Dolnośląska Szkoła Wyższa
International Relations and Affairs
New York University
Master of Arts - MA
Syracuse University
Bachelor of Arts - BA
ABOUT KRISTINA VARGANOVA
Kristina Varganova (she/her) is the Social Media Manager at Robert F. Kennedy Human Rights. As a member of the communications team, she manages organizational presence on social media, addressing challenges posed by misinformation and disinformation in today\'s social media landscape. Kristina develops and curates content that emphasizes factual accuracy, leveraging platforms to disseminate verified narratives. Kristina collaborates with experts in the field to create educational campaigns addressing ongoing human rights issues and emblematic legal cases for civic space, fostering an environment where human rights are respected, and individuals are equipped with the skills needed to evaluate information critically. Additionally, Kristina manages Kerry Kennedy\'s social media presence, elevating Kerry\'s engagement with international stakeholders and publicizing her efforts in creating a more just and equitable world. Previously, Kristina served as the Media Associate at Human Rights Watch, where she played a crucial role in monitoring Russia’s full-scale invasion of Ukraine. Kristina also worked at the United Nations World Food Programme, where she served as the Special Assistant to the Director of the New York office. Kristina is an Emerging Leader in Foreign Policy Fellow of the 2024 Carnegie-Maxwell Policy Planning Lab. Born and raised in Uzbekistan, Kristina holds an M.A. in International Relations from New York University, and a B.A. in International Relations and Russian Literature from Syracuse University.
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