Kristina Serna

Sr Manager, Sales Enablement @Aristocrat Gaming

US

Develop scalable enablement planso Identifying actionable initiatives and metrics on content, process and toolso Enable and measure end to end success of sales readiness from lead generation to deal closeo Report ROI and feedback to sales leadership· Collaborate cross functionally with sales operations, marketing, product management, services, corporate communications, people & culture and training to increase revenueso Equip and enable new sellers with knowledge, skills and tools to accelerate ramp to productivityo Curate digestible content for knowledge transfer at the speed of innovationo Deliver knowledge and skills through on-demand learning, virtual and in person workshopso Share best practices in pipeline development and win / loss evaluationo Continuous sales talent development· Partner with sales management to conduct benchmark assessments of new sellers· Provide guidance for sales manager coachingo Ensure operational success of enablement programso Establish program objectives and ensure speaker alignment to delivery expectationso Manage the customer engagement / workshops / demonstrations: subject matter expert scheduling, location, exercises, materials, departmental presentations, etc.· Leadershipo Lead and inspire a team, cross functional relationships and drive strategic initiatives· Trade show and showroom management