Kristina Reidy
Ecommerce Marketing Manager @BJ's Wholesale Club
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WORK HISTORY
Ecommerce Marketing Manager @BJ's Wholesale Club
Manage all aspects of multi-million-dollar business across digital channels - Affiliate Marketing, Paid Search, Retargeting and Search Engine Optimization (SEO) programs • Deliver positive Key Performance Indicators (KPIs) year over year, while managing to the allotted budget. Following a record-breaking year in 2020, results for the digital marketing program the following year yielded a 12% increase in revenue while achieving a $30 Return on Ad Spend (ROAS) and unprecedented conversion rates. • Conduct RFPs, onboard and manage agency partners • Current primary focus is SEO. Successfully delivering 40% of site traffic consistently while continuing to grow conversion rate of a high-volume, enterprise website. • Tasked with owning, planning and executing SEO roadmap. This includes partnering with engineering team to correct technical issues uncovered in site audits, managing on-page SEO optimizations, creation of new pages to support merchandising needs and oversee organic search opportunities by utilizing our blog • Own local SEO strategy which includes managing Google Locations for a chain of over 230+ locations and multiple listings for each • Ongoing collaboration with multiple stakeholders, including Senior Management, Merchants, Membership, Services, IT and Public Relations, to achieve overall goals
EDUCATION
Framingham State University
BS, Clothing & Textiles
SKILLS
ABOUT KRISTINA REIDY
Experienced Digital Marketing Manager with a broad understanding of SEO and online…
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