Kristina Perkins
Senior Societal Impact/Reputation Research Lead at Microsoft
- Role
- Senior Market Research Manager at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kristina Perkins
Experienced Market Research and Consumer Insights professional with a demonstrated…
Experience
Senior Market Research Manager
Apr 2019 — Present · Redmond, WA, US
Jan 2022-present Societal Impact/ESG Research lead - driving research uncovering brand perceptions and drivers in the ESG space and related topics i.e, AI, sustainability, privacy, etc. Org lead in developing inclusive research practices including; demographic screening and inclusive samplingFeb 2020-Dec 2022 Lead for Global Demand Center research focusing on Commercial industry cloud research, Azure, and Developer community development. Managed Commercial Brand Tracker - included 3 commercial audiences across 9 product linesApril 2019-Feb 2020 Lead for Developer focused product marketing research - Visual Studio, IaaS/PaaS, app modernization messaging, product development, feature prioritization research Managed Commercial Brand Tracker - included 3 commercial audiences across 9 product lines
Education
Western Washington University
Master's of Arts
2009 — 2011
Western Washington University
Bachelor of Arts
2005 — 2008
Skills
- Spss
- Market Research
- Customer Service
- Case Studies
- Project Management
- Microsoft Excel
- Powerpoint
- Microsoft Word
- Microsoft Office
- Critical Thinking
- Community Outreach
- Analytics
- Data Analysis
- Time Management
- Research
- Leadership
- Brand Ambassadorship
- Social Media
- Public Speaking
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