Kristina Papilion

WORK HISTORY

EDUCATION

SKILLS

ABOUT KRISTINA PAPILION

Hi! I’m Kristina, and I lead demand generation and integrated marketing initiatives that drive measurable growth.I’ve built my career at the intersection of storytelling and performance. My experience spans integrated campaigns, account based marketing, field marketing, and content strategy, all grounded in one core belief: marketing only works when it truly understands its audience. My superpower is connecting deeply with target audiences, translating complex ideas into clear, compelling narratives, and building programs that don’t just resonate but convert.I focus on aligning product, brand, and revenue teams around positioning that is differentiated, insight driven, and built for full funnel impact. Strong marketing should not only sound good. It should move pipeline, accelerate deals, and create long term brand equity.My interest in demand generation began during a senior year internship at an advertising agency, where I got an early look at what drives engagement and how strategy wins new business. That foundation shaped how I think about growth: the customer sits at the center of everything, and the story you tell determines whether they lean in or tune out.When I was around ten years old, my career aspirations were unconventional to say the least. I wanted to be a “dolphin farmer” with a giant pool housing my pet dolphins. At another point, I planned to become a FedEx driver who pierced belly buttons in the back of the truck. Thankfully, my career goals have evolved. What hasn’t changed is my instinct to go against the grain and channel creativity into initiatives that are differentiated, strategic, and effective.I have this undying need for the world to experience things through my eyes, my words, my perspective. I’ve been told I’m unusually observant. Put us in a crowded Central Park on a Sunday afternoon and one of us will give you hours of laugh out loud, wildly detailed commentary on the hundreds of personalities walking by. The other will report back that it was crowded. I see patterns. I see nuance. I see what makes people tick. And in marketing, that ability to observe, empathize, and translate insight into story is everything.I’m witty. I take smart risks. I build narratives that connect and campaigns that convert.Let’s chat.