Kristina M.

About Kristina M.

I am a performance marketing professional specializing in leading teams and developing strategies to exceed annual revenue targets and maintain quality. My focus is on campaign optimization, data analysis, and compelling narrative creation to facilitate growth. I have a passion for building and nurturing world-class teams and leveraging cross-functional collaboration, tests, and innovations to overcome business challenges. I contribute strong planning and decision-making skills to elevate and organize operations.My areas of expertise include: Paid Search Strategy & Execution: Google Ads and Bing Ads subject matter expert with over a $100M annual budget focusing on aligning investment with growth targets to revenue, profit, and margin and driving YoY growth Data Analysis & Optimization: Data-driven analysis to achieve KPIs, with sophisticated campaign and bid strategy management; end-to-end performance analysis across the full funnel including CTR, CPC, CVR, CPA, and ROAS while maintaining additional quality metrics Cross-Functional Collaboration: Building and nurturing relationships; leading cross collaboration across core teams including but not limited to: creative, brand, analytics, marketing operations, planning, sales, data science and product Communication & Stakeholder Engagement: SLT and C-Suite communications across monthly business reviews and weekly performance presentations on strategic insights and actionable results Team Leadership & Development: Passionate about building and nurturing a world-class paid search team through innovation and testing; managed global team of 9 across 3 locations Innovation & Testing: Spearheading initiatives such as large-scale account restructures for better data density and enhanced automation, aligning with Google Ads and Bing Ads best practices to consolidate campaigns, transitioning to broad match only and testing smart bid strategies such as tROAS and tCPA

Experience

1. Senior Manager, Paid Search

   Camping World

   Jan 2025 — Present

Education

• University of Illinois at Urbana-Champaign

  Bachelor of Science