Kristina Maultsby

Head of Docs @ Avalara. Co-developed an industry-first AI-automated product docs pipeline.

Role
Head of Documentation at Avalara
Location
Greensboro, NC, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

Experience

  1. Head of Documentation

    Avalara

    Feb 2025 — Present

    Leading the development of Avalara’s AI-automated product content strategy, aligning cross-functional teams to deliver scalable, AI-ready content systems that support both generative and agentic experiences.Spearheading the creation of a Content Center of Excellence to define governance standards, prompt quality metrics, and orchestration frameworks for content automation and reuse.Partnering with product, engineering, data science, and UX to define the full AI content lifecycle, from creation and enrichment to deployment, optimization, and continuous learning.Championing governance models and enablement programs to ensure high-quality, discoverable, and performant AI content.Advancing intelligent customer experiences by operationalizing content for autonomous agents and personalized outputs.Enabling content self-service and automation at scale by reducing duplication, improving findability, and coordinating across silos.Developing content strategy for Avalara’s AI assistant, Avi, including the structure of messaging and how our content shows in generative chat.

Education

  • North Carolina State University

    BA, English

    2005 — 2008

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Kristina Maultsby — Head of Documentation at Avalara in Greensboro, NC, US | Unifers