Kristina M. Gansser

About Kristina M. Gansser

I\'m an operational leader who drives strategy, alignment, and execution across enterprise SaaS business units. I bring together sales, marketing, customer success, and product under a single operating model — then I build the structure, the rhythm, and the accountability to deliver results. I\'ve shaped go-to-market strategy for AI-powered products and I leverage AI daily as a force multiplier — using it to streamline operations, accelerate decision-making, and drive output that would otherwise require a team twice the size. I\'m known for stepping into complexity and creating clarity. Whether it\'s a fragmented customer experience, a stalled growth engine, or a business unit that needs a turnaround, I take ownership of the full picture — not just one function. I lead from the front, I\'m transparent about what\'s working and what isn\'t, and I build teams that people want to be part of. Today I lead Fourth\'s Large Chain Go-to-Market strategy, where I own cross-functional alignment, strategic customer relationships, and product direction for our highest-value enterprise customers in restaurant and hospitality technology. Before that, I spent nearly four years as VP of Product at Fourth, where I inherited a single product line and expanded to four platforms serving global chains. And before Fourth, I ran the PeopleMatter business unit at Snagajob with full P&L ownership — turning around a product line the company had planned to sunset, growing contribution margin from 23% to 50%, and leading the divestiture that brought the business to Fourth. The thread across my career is taking cross-functional problems that others work around and building the operating model to solve them. I\'ve led turnarounds, managed divestitures, scaled multi-product portfolios, and built organizations from the ground up. Today that includes helping shape AI product strategy and go-to-market execution for enterprise customers. I\'m at my best when I\'m accountable for the full business outcome. The only thing I\'m more passionate about than my customers is my team. I believe in building organizations where people deliver the best work of their careers, where strategy translates into execution, and where results are the standard — not the exception. I\'m always interested in connecting with people who take building and scaling businesses as seriously as I do.

Experience

1. Large Chain Go-to-market Leader

   Fourth

   Jul 2025 — Present

   Appointed to lead Fourth\'s Large Chain Go-to-Market strategy — a role created to solve a structural problem: Fourth\'s most complex enterprise customers were being served across Sales, CS, Product, and Marketing with no single point of ownership. I stepped in to fix that. I own GTM strategy, cross-functional alignment, strategic customer relationships, and product direction — including AI-powered forecasting and scheduling — for Fourth\'s highest-value segment, building the operating model from the ground up and driving the accountability to make it all land.

Education

• Kennesaw State University

  Bachelor of Science, Communications

  1994 — 1998