Kristina Kren

Manager, Local Investment @Hearts & Science

New York, NY, US

As Manager, I help oversee the Kaiser Permanente and Boston Beer accounts. I am the liaison between the client, our planning/strategy teams and our local team. I help facilitate the activation of campaigns and direction that comes straight from the client.Prior to moving on to my Managerial role I was a Senior Negotiator and handled local spot TV and audio (both radio and streaming) buying duties for both General Market and Hispanic buys. This also includes over the top streaming services, as well as evaluating sports sponsorship packages. This all encompasses analyzing initial campaign specs, maintenance, and posting. Some of the client roster that I work on include all AT & T brands, WynnBet, P&G, NYTimes, Amgen, Boston Beer, Intuit Quickbooks, Barclays, HBO/HBOMax/Cinemax, Warner Brothers, Turner Broadcasting, Kaiser Permanente, Moderna, Culvers, and Huntington Bank.

Binghamton University School of Management

B.S. in General Management, Marketing