Kristina Engelking

Marketing & Events Manager @Boston Scientific

Edina, MN, US

Manage the company’s trade show activity, helping determine which conferences to attend, how to promote effectively, bringing all stakeholders to contribute according to plan, and leading the overall execution of the tradeshow strategy (including management of 3rd party vendors, as needed for a specific trade show)-Plan and execute smaller-scale commercial events, such as local conferences, webinars, teleconferences, as well as proprietary commercial events (such as half-day symposia or dinner meetings) in support of commercial strategy. Work may include leadership and execution of venue sourcing, registration site development and design, agenda development, AV, catering, hotel accommodations, ground transportation, and related event communication-Contribute to the overall commercialization strategy, and from that, the overall go-to-market plan, collaborating across the marketing team and cross-functionally to ensure corporate and commercial goals are achieved through commercial execution-Create and deploy clinician-focused marketing materials that are clear, concise, and compelling, and in alignment with commercial and downstream marketing strategy overall. Tailor materials for a variety of audiences and channels, including social media, website, email marketing, sales collateral-Partnership with outside vendors, including marketing agencies, graphic designers, printers, tradeshow coordinators, and others as needed-Support use of new and existing downstream materials, helping the field and customers understand intended use cases, access appropriate resources, and employ them effectively. This will include both formal training as well as ongoing support of downstream resources overall.

University of Wisconsin-Eau Claire

Bachelor's, Marketing