Kristina Beall
Associate Director, Media Services @New Engen
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WORK HISTORY
Associate Director, Media Services @New Engen
Seattle, WA, US
Lead the development and execution of paid media strategies and full-funnel activations that drive revenue, acquisition, and consumer growth.Manage and mentor multi-disciplinary cross-channel teams across planning, implementation, and optimization of digital campaigns.Champion data-driven decision-making by synthesizing consumer insights, media research, and platform trends to shape strategic direction.Oversee social content strategy, UGC partnerships, and platform-specific creative to ensure cohesive, high-performing brand messaging.Collaborate with strategy, analytics, and senior leadership to build and present annual strategic visions grounded in advanced measurement and testing frameworks.
EDUCATION
Western Washington University
Bachelor of Arts (BA), Journalism - Public Relations
School of Visual Concepts
HTML for More Effective Marketing Emails
School of Visual Concepts
UX & UI for Marketing Emails
SKILLS
ABOUT KRISTINA BEALL
Associate Director, Media Services at New Engen, Inc.
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