Kristin Wilson
Director of Integrated Marketing @Audacy, Inc.
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WORK HISTORY
Director of Integrated Marketing @Audacy, Inc.
Chicago, IL, US
Director of Integrated Marketing for the music portfolio at Entercom Chicago. OVERSEE AND MANAGE• Marketing & sponsorship sales efforts for the music platform at Entercom Radio, including WUSN-FM, WXRT-FM, WBBM-FM and WBMX-FM• Revenue goals across multi-platform Entercom Radio AssetsCREATE & DEVELOP• Develop and execute clear strategies for recommended client marketing programs using Entercom Radio platforms to deliver results based on the individual client objective as evaluated• Create robust marketing and activation programs tailored for client needs that activate brands through media platforms, curated video content and event sponsorships• Create advertisements, venue and event marketing properties, and non-profit partnerships• Create engaging hospitality events for clients and marketing partners• Develop beneficial relationships with key clients and marketing partners• Creating unique branding, consumer acquisition, and engagement opportunities for key clients, partners and station brands.
SKILLS
ABOUT KRISTIN WILSON
Creative professional with over 10 years of experience in marketing, event management, sales and cross-promotional client development. Excellence in implementing a 360-degree solution-based integrated marketing approach. Goal-driven, enthusiastic, and creative manager able to thrive in high-pressure environments. Aptitude for strategizing, presenting and executing creative solutions for a results driven strategy.
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