Kristin Toli

WORK HISTORY

EDUCATION

SKILLS

ABOUT KRISTIN TOLI

While visiting the NASA space center in 1962, President John F. Kennedy noticed a janitor carrying a broom. He said,\"Hi, I\'m Jack Kennedy. What do you do here?\" The janitor responded,\"Well, Mr. President, I\'m helping put a man on the moon.\"In business and in life, having a purpose matters. I may not have contributed to putting a wo(man) on the moon, but I have been fortunate enough to have been recognized as a top-tier integrated marketer. My integrated marketing experience is extensive with a current focus on brand and digital talent marketing, global sponsorships, complex integrated enterprise-wide programs and social marketing. At Liberty, I have developed and grown a robust social team and created an exclusive operating model for three very distinct internal influencer programs. Sponsorship management and contract negotiations has allowed me to expand my strategic thinking to include global audiences from all over the world. FIFA World Cup, 2016 - was a highlight in my career as we developed the first global program for Liberty called \"Liberty United\". TEAM USA (8 years), Statue of Liberty, WGBH/American Experience are other examples of my robust sponsorship experience. Sponsorship management has allowed me to drive innovative cross-channel campaigns and activations that have had impact on multiple audiences. Every day, I thrive on motivating high performing cross-functional teams to believe that we can accomplish our business goals with smart strategies, integrated marketing idea/solutions, flawless execution and a sound measurement plan. As part of my team, delivering results is non-negotiable.I\'m an inclusive, people first manager who genuinely cares about people and the concept of team. I believe people thrive and excel when they trust their managers to do the right thing vs. the easy thing and when employees know that you are truly listening to them and care about their career trajectories. When you take the time to know your people, they will grow, excel, contribute, thrive and succeed right before your eyes. Expertise: Leadership and Team Management, Brand Marketing, Integrated Marketing, Digital Talent Marketing/Media, Social Media Marketing, Emerging Media, Influencer Marketing, Global Sponsorship Contract Negotiations and Sponsorship Management, Building Business Objective Framework Measurement Plans