Kristin Smith

Vice President, Head of Design @Avōq

Chicago, IL, US

As Vice President-Design, I oversee the entire design and marketing function, leading a team responsible for delivering strategic brand solutions across digital, social, and integrated campaigns for global clients. I’m deeply involved in shaping the creative vision of the company, driving innovative concepts from ideation to execution, and ensuring alignment with client business objectives. Additionally, I manage the creative team’s development and collaborate cross-functionally with client service, strategy, and digital teams to deliver impactful results.Key highlights: Led strategic brand discovery workshops for major clients like Google and JP Morgan Chase, enabling in-depth understanding of client goals and crafting campaigns that enhanced their CSR initiatives and brand presence. Fostered a culture of autonomy and trust within the design team, empowering junior designers to take ownership of projects, which led to higher productivity and a more innovative team dynamic. Grew team from 3 to 12 creatives and established the dept as a core revenue-generating function within the org.