Kristin Polidoro

Director, Legalshield and Idshield Marketing @PPLSI

Ada, OK, US

Create and lead the company’s first IMC process by developing a content strategy and working with cross-functional teams for unified, tentpole campaigns-Launch and manage the company’s first prospect Direct Mail initiative-Explore other performance marketing tactics with our D2C team that align and complement Direct Mail campaigns-Manage the Social Media team that identifies new ways to increase engagement and channel growth while also developing strategies to launch new social channels-Oversee the Customer Advocacy team that builds our brands’ online reputation through monitoring and interacting with both prospects and members on review sites and social media channels-Lead Brand and Awareness research-Develop brand awareness and educational video content to meet the needs of all Sales Channels (D2C, Solutions, Network)

DeSales University

Bachelor of Science