Kristin Oherlihy

WORK HISTORY

EDUCATION

SKILLS

ABOUT KRISTIN OHERLIHY

Driven by a passion for brands and inquisitiveness about consumer behaviour, I am known for taking the business to the next level, lead branding and marketing efforts to increase and build on the business/brand\'s growth and awareness targets. 18+ years of success in creating innovative marketing strategies, increase brand awareness and reputation, drive new sales activity and revenue, and build relationships among target buyer audiences.A game-changer marketeer with strategic, creative, and financial acumen, I have developed a strategic customer acquisition and retention roadmap to hit growth targets and maximise long-term ROI. Through analytics, data, and insights, I have identified high-growth customer segments and planned and executed Marketing campaigns from ideation to results, owning objectives, tools, team, progress, and reporting.I have been accountable for co-creating the global marketing strategy, defining a strategic marketing plan for key category growth, developing a global masterbrand and ensuring its suitability for and buy-in from local marketing teams. Collaborating cross-functionally with different teams to deeply understand the business, I bring context to the team and amplify the learnings to infuse the consumer\'s voice into a culture that thrives on consumer understanding. My natural ability to think strategically, with a balanced analytical and creative mindset, has always helped me connect the dots between customer needs and desires, market trends and competitive analysis.SELECTED HIGHLIGHTS- Key member of the leadership team for Capgemini Global Data Science Challenge for a sustainable future (GDSC) a hackathon that draws on Capgemini’s purpose & offers employees the chance to use data & AI for good, while developing & testing new skills. Partnering with NGOs, namely: 2020, WhaleWatchAzores & Happywhale, researchers that study and protect whales | 2021, the Lofoten-Vesterålen Ocean Observatory, ocean research institute, Norway | 2022, the University Hospital Bonn, Germany focusing in on AI solutions that aid in the elimination of River Blindness- Launched the new website – one voice for impact, new Data & AI Narrative, refreshed content– strong alignment with sectors and invent- Part of the team that launched the new Global Business Line onto the market- Led the team that delivered Cars Online– a highlight regarded thought leadership (TL) paper – accredited- Established Public Sectors overall website strategy and promoted new social media techniques within the business.