Kristin Anderson
Director of Consumer Insights at Carhartt
- Role
- Director of Consumer Insights at Carhartt
- Location
- Duluth, MN, US
- LinkedIn followers
- 500 followers
About Kristin Anderson
A born storyteller, I live in the outdoors mecca of Duluth, MN. I love putting my 20 years of insights learning to work helping clients see the world through their customers’ eyes. A seeker and innovator, I’m always looking for new tools and ways to improve processes and outcomes. My goal is to use creative methods to provide forward-thinking, impact-oriented conclusions and actionable recommendations. I put the enthusiasm and drive I’ve learned as an athlete and coach to work in my career by growing others and showing them that market research offers an ever-evolving world of opportunity.My playground encompasses both qualitative and quantitative research techniques, with a toolbox that covers the full range of modern consumer research methods (ethnography to digital shopalongs, competitive intelligence to strategic market assessment, customer experience management to focus groups and quantitative research of all types). I use innovative methods to provide forward-thinking conclusions and actionable recommendations. I help my clients move from \"what\", to \"so what\", to \"what\'s next\". Specialties: customer/consumer insights, customer experience, qualitative and quantitative research techniques, business intelligence, data visualization, competitive intelligence, market research, business intelligence, project management, questionnaire design, strategic marketing, strategic insights, strategic ideation, presentation, retail, CPG, storytelling, SPSS, R, modeling, predictive analytics, focus group moderation, leadership, mentoring
Experience
Director of Consumer Insights
Jun 2021 — Present · Dearborn, MI, US
Leading my team to provide high quality and action-oriented consumer, market, competitive, and shopper insights in support of the venerable Carhartt brand.
Education
Michigan State University - Eli Broad College of Business
Master's of Science , Marketing Research
2018 — 2019
Macalester College
BA, Economics and History (focus Middle East)
1990 — 1993
Skills
- Online Research
- Data Analysis
- Customer Service
- Brand Development
- Segmentation
- Marketing
- Consumer Behaviour
- Consumer Insight
- Competitive Intelligence
- Competitive Analysis
- Marketing Strategy
- Management
- Retail
- Ethnography
- Strategy
- Customer Insight
- Market Analysis
- Quantitative Research
- Marketing Research
- Focus Groups
- Market Research
- Analytics
- Qualitative Research
- Survey Design
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