Kristin Lowe
Content Strategist @Georgia Tech Scheller College Of Business
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WORK HISTORY
Content Strategist @Georgia Tech Scheller College Of Business
Atlanta, GA, US
As a key member of the college’s marketing and communications team, I lead and collaborate on various events, academic programs, and marketing initiatives. My role involves managing communications across print, outdoor, video, and digital channels, creating original content, and launching new graduate programs. Key achievements include:• Graduate Program Launch: Successfully launched the M.S. with a Major in Management program, exceeding enrollment targets through a strategic go-to-market plan and effective budget management.• Digital Campaigns: Developed digital campaigns highlighting business partnerships, ROI, and the female student community, achieving over site views.• Content Creation: Authored popular news stories like the “Women of Scheller” series, garnering over views.• Internal Campaigns: Managed campaigns such as “Humans of Scheller” and “Countdown to Commencement” to enhance the college’s brand and culture.• Collaboration and Administration**: Worked with admissions, deans, and administration, including writing a successful funding proposal that increased female admissions by 15%.• Partnership Management: Handled relationships with organizations like the Women in Technology Young Professionals and the Forté Foundation, including event planning and targeted campaigns.• Video and Analytics: Assisted with video campaigns and analyzed Google Analytics to improve content performance.• Community Engagement: Conducted interviews with students and faculty, assisted with the Scheller Lunchtime Live broadcast, and volunteered on the Staff Enrichment Committee.• Technical Skills: Proficient in tools including Adobe Suite, CMS, and Salesforce.
EDUCATION
The University of Georgia
Master of Fine Arts - MFA, Narrative Nonfiction Writing
Brigham Young University
Bachelor's degree, English
Brigham Young University
Bachelor of Arts - BA, English Language and Literature, General
ABOUT KRISTIN LOWE
My work in content creation begins with compassion and is fueled by curiosity and a strategic mindset.I am passionate about crafting and consuming brilliant and beautiful storytelling across platforms.At the Georgia Tech Scheller College of Business, I use stories to create a culture of belonging and excellence as I look for ways to elevate the voices of women and underrepresented minorities to expand access to education and personal and professional growth.
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