Kristin Liu

About Kristin Liu

Leverage marketing, communication and innovation to transform complex developmental…

Experience

1. Senior Consultant

   PwC

   Oct 2017 — Present · Shanghai City, CN

   Marketing and Business Development in Central China Marketo Support PwC\'s marketing strategy and client development specialized in EPB (Entrepreneurial and Private Business) sector. EPB service provides integrated business solutions to entrepreneurs, owner-managed and family businesses. o Digital and creative marketing: produced original wechat content for PwC China official account, designed H5 pages and creative marketing videos. o Align with PwC\'s 2025 strategy and firm wide priorities, and produce BP for new marketing projects and campaigns. o Collaboration and partnership with major industry forum and events including: 2018 Family Business Forum, Annual CEO Breakfast, Mobile World Congress, Slush etc.Leading and Driving: PwC China NextGen Clubo Appointed as Project Owner & Driver for PwC China NextGen Club, which was launched in 2018. PwC NextGen Club is an exclusive international network of entrepreneurs and successors in family businesses. The club has more than next generation members from 26 different countries.o Developed detailed business plan, key club programs and marketing strategy for the China NextGen Club, which were reviewed approved by China & HK management board. The launch program was funded with RMB in budget.o Leaded and hosted the launch event in September 2018, a full day program featuring PwC Asia Pacific Chairman, leading startup founders and 50+ family business next generation owners. o Developed bi-monthly member events for business development and client maintenance. o Partnership with 2018 Family Business Forum in Shenzhen, Slush 2018 and 2019 Family Business Investment Forum with Alibaba. Innovative & Digital Campaigno PwC Technology and Innovation Project o PwC Artificial Intelligence Summito PwC’s partner dinner and seasonal global meetings.o PwC Startup Class.o Client Relationship Maintenance: hospitality events, annual Golf Day and charity events.

Education

• The George Washington University

  Bachelor of Business Administration (B.B.A.), International Business

  2012 — 2016

• Duke University - The Fuqua School of Business

  Master's Degree, Master of Management

Skills

• Strategic Planning
• Leadership
• Digital Media
• Microsoft Office
• Human Resources
• Market Research
• Public Relations
• Business Strategy
• Strategic Negotiations
• Analysis
• Wordpress
• Marketing Communications
• Communication
• Marketing
• Mergers & Acquisitions
• Event Management
• Social Media
• Project Management
• International Business
• Management