Kristin Hackenson
Marketing Executive | Omnichannel and Personalization Expert | Marketing Operations | Customer Experience
- Role
- Managing Director - Salesforce Business Group Life Science at Accenture
- Location
- New Smyrna Beach, FL, US
- LinkedIn followers
- 500 followers
About Kristin Hackenson
Thriving at the intersection of technology, data, and customer experience.Marketing Executive with deep expertise within the Life Sciences / Pharmaceutical industries, Financial Services and Logistics industries. Known for displaying a deep understanding of how data and marketing technologies connect to execute omnichannel experiences. Experienced in driving marketing transformation programs in the areas of touchpoint orchestration, personalization, marketing automation, customer engagement assessments and roadmaps. Passionate about working at the intersection of technology, data, and customer experience to enable the organization to achieve success.
Experience
Managing Director - Salesforce Business Group Life Science
Aug 2023 — Present
Education
Virginia Tech - Pamplin College of Business
BS, Marketing Management
2000 — 2004
UNC Kenan-Flagler Business School
MBA
2009 — 2011
Skills
- Business Analysis
- Business Process Improvement
- Strategic Partnerships
- Strategic Planning
- Change Management
- Business Intelligence
- Competitive Analysis
- Business Strategy
- Marketing
- Vendor Management
- Crm
- Strategy
- Business Development
- Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Project Management
- Product Management
- Customer Relationship Management (Crm)
- Process Improvement
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