Kristin Garrison
Consumer Retention Marketing and Churn Management at Gannett | USA TODAY NETWORK
- Role
- Senior Marketing Manager - Consumer Retention & Churn at USA TODAY Co., Inc.
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Kristin Garrison
Experienced in management of B2C acquisition and retention campaigns, budgeting and…
Experience
Senior Marketing Manager - Consumer Retention & Churn
Nov 2018 — Present · Cincinnati, OH, US
Responsible for managing cross-channel subscriber retention programs and campaigns that enable greater retention rates and increased revenue for all Gannett properties across the USA Today Network. Lead the strategy and execution of former subscriber re-acquisition efforts, optimizing the channels using multi-variate testing. Establish quantitative and qualitative measures for subscriber retention strategies, increasing customer lifetime value. Manage subscription billing including vendor contracts, tracking of payment response, building credit card decline touchpoints, product promotion on electronic bill and printed bill statements, and establishing stop save strategies to increase payment fulfillment. Establish SOPs and tracking measures for subscriber retention strategies, increasing customer lifetime value. Legal department liaison responsible for establishing updated Terms & Conditions for all properties, in addition to working with cross-functional teams to execute legal consumer communication regarding pricing actions, changes to the product or delivery, company announcements, et al through multiple channels.
Education
University of Cincinnati
Associate of Science (A.S.), Businss Management
1997 — 2000
Colorado Technical University
Bachelor of Science in Business Administration (B.B.A.), Human Resources Management
2005 — 2006
Skills
- Strategy
- Strategic Planning
- Sales
- Email Marketing
- SEO
- Marketing Strategy
- Customer Acquisition
- Direct Marketing
- Digital Media
- Team Leadership
- Digital Marketing
- Customer Retention
- Team Building
- Management
- Team Management
- Budgets
- Direct Mail
- Sales Process
- Sales Management
- Social Media
- Newspapers
- Nonprofits
- Leadership
- Direct Sales
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