Kristin Engstrom Gutman

About Kristin Engstrom Gutman

Strategic marketing & communications leader with over 15 years of experience developing & executing demand generation campaigns, brand & messaging, growth and other high-priority initiatives, and integrated marketing communications. Long-term strategic planner with the know-how and initiative to \"roll up my sleeves\" to get the work done. Demonstrated success working cross-functionally to implement marketing technology, lead through change, and deliver engaging internal comms and P&C events. Enthusiasm is my superpower.I\'m mission-driven to help accelerate the adoption of renewable energy technology.Core skills-MarComm & Integrated Marketing Communications-Content Development: blogs, collateral, video, webinars, case studies, emails, and customer-facing sales tools-Social media strategy & content - successfully grew engagement 400%-Digital & Traditional Marketing: SEO, web development, email, direct mail, print-Art direction & strong graphic design background-Sales Enablement & ABM Marketing-Lead generation & nurturing campaigns using marketing automation (HubSpot/Partdot/Salesforce)-Corporate brand strategy, redesigns, and messaging-Marketing technology: HubSpot, Salesforce, WordPress, Adobe Creative Suite (InDesign, Photoshop, Illustrator)-Internal and external communications-Vendor management: creative agencies, communications & PR firms, technology partnersFun fact: I\'m an ambidextrous ambivert.

Experience

1. Director of Marketing

   Dynamic Energy

   Mar 2023 — Present

Education

• University of California, Davis

  Bachelor of Arts - BA, Honors, Rhetoric and Communication