Kristin de Guzman

Senior Manager, Meetings & Conventions @Smacna

Drive strategy and execution of a high-quality meeting and event portfolio (60-80 events/year) consisting of conventions, educational programs, board and committee meetings, sporting events and associated programming • Conduct full lifecycle event planning including site selection, vendor/supplier selection, contract negotiation, budget management, F&B, A/V, registration, programming, schedules and speakers • On-site leadership of attendee experience, exhibiting exceptional communication and problem solving skills from registration through event completion including post-event survey and analysis • Oversee program budgets ranging from $40k -$600k and from 10 to 1400+ attendees with consistent oversight and analysis • Conduct post-event analysis to drive process improvements and ensure member/attendee feedback is integrated in future meetings and processes • Produce virtual events for attendees including platform selection, contract negotiation, budget management, production/video management, registration, staff training, onboarding of speakers and sponsors, and day of event logistics and troubleshooting