Kristi Hanson-Eastland

Sr National Accounts Marketing Manager @BSH Home Appliances Group

Charlotte, NC, US

Managed National promotional campaigns from concept to delivery; full 360 execution. Accounts include Lowe’s, Home Depot, Ferguson, and Build.com. • Developed and maximized the true potential of all BSH brands through product launches, promotional activities, brand communications and maximize value for BSH and Retailer marketing. • Managed Retail Media programs for Lowe\'s One Roof Media Network (LORMN) • Presented vendor marketing strategy updates to Lowe\'s and Ferguson specifying support documents and materials to ensure clear communication.• Developed consistent and key USPs in-store (i.e. displays,POS) and online (i.e. Brand pages, banners)• Manage and optimize digital advertising campaigns across various channels including Google Ads, Facebook Ads, and LinkedIn Ads.• Managed and optimized landing pages to improve user experience and increase conversion rates.

University of North Dakota

Bachelor of Arts (B.A.), Communication and Media Studies