Kristie Sup

About Kristie Sup

Skilled at driving sales and customer engagement through targeted marketing and exceptional brand experiences. Passionate about developing and leveraging a brand\'s unique value proposition along with customer insights to deliver relevant and memorable interactions resulting in improved customer satisfaction and long-term relationships. Core competencies:* Brand & Marketing Strategy * Loyalty Marketing * Digital Marketing * Marketing Planning * Social Media Marketing * Research * Field Marketing * Event Management * Project Management * Copywriting | Storytelling * Creative Direction My roles at Sears Holdings were varied and each built on my passion for creating strong brands and commitment to making meaningful, relevant and emotional connections with customers. Select accomplishments at Sears Holdings:* Planned and implemented local marketing activations to drive retail transformation quickly, operating in an Agile environment.* Directed agencies in the in-depth review of the loyalty program’s value proposition, strengths and weaknesses. Drove development of a new brand mission, vision, communications strategy, visual identity, brand guidelines and foundational fixes.* Managed the collection and dissemination of qualitative and quantitative research on the loyalty program\'s brand health measures and customer experiences to inform the expression of the brand’s value proposition and to increase focus on relevant customer rewards.* Planned and implemented marketing campaigns to grow Shop Your Way brand awareness, drive sales, and acquire/retain/reactivate customers.* Led field marketing initiatives for strategic partner, Uber, to acquire and reward rider and driver partners and drive revenue through active member acquisition.* Honed creative skills over years of establishing brand standards, providing creative direction and photo art direction in keeping with the overall brand.

Experience

1. Brand and Marketing Lead

   Dearborn Group

   Oct 2019 — Present · Lombard, IL, US

   Leading the initiative to rebrand and market life, short- and long-term disability, vision, dental, accident and critical illness insurance products under the Blue Cross and Blue Shield brand in Illinois, Montana, New Mexico, Oklahoma and Texas.

Education

• University of Iowa

  Bachelor's degree, Journalism and Mass Communication

• Rice University

  Post Grad Certificate, Publishing

• DePaul Driehaus College of Business

  Integrated Marketing Communications (IMC) certificate program

  2018 — 2019