Kristie Poon
Director, Global Campaigns @Salesforce
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WORK HISTORY
Director, Global Campaigns @Salesforce
Lead cross-cloud and industry initiatives, including major report launches, Salesforce on Salesforce program at Dreamforce 2022, and leading industries marketing experience team for Financial Services, covering demand generation, content marketing, and awareness marketing.Currently leading Small Business Global Campaigns. Highlights include: Created GTM customer journeys, campaign assets and nurtures that have generated over $18.7M in marketing-driven pipeline in the first year of launch; and managed global brand-to-demand multimedia integrated campaign programs that generated 4.4K leads (103% to goal) and 10.6M impressions (121% to goal) which drove increased prospect traffic back to our website (39% YoY) and improved brand health measurements for the segment, reaching record unaided awareness (+2pp), increasing SMB solution awareness (+3pp) and aided awareness (+3pp).
EDUCATION
The University of Hong Kong
UC Education Abroad Program, Fall 2006
University of California, Berkeley
Intercampus Visitors Program, Spring 2007
UC San Diego
BA, Major: International Studies - Economics & Chinese Studies; Minor: Communications
SKILLS
ABOUT KRISTIE POON
A results-oriented, creative and analytical marketing communications leader with experience in content marketing, branding & identity, web/digital management, analytics & SEO, social media and a strong background in design.Specialties and skills: brand and collateral development, web development (HTML, CSS), website management, web analytics, SEO/SEM/PPC, campaign management, lead generation, content marketing, product marketing, social media marketing, email marketing, marketing automation, project and event management, integrated marketing planning, B2B/technology marketing, hospitality marketing, small business marketing, people management and leadership.
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