Kristie Tomkins

About Kristie Tomkins

Kristie is a seasoned PR professional with more than 20 years of experience driving media strategy and impactful coverage for global brands and start-ups. At Zeno Group, she provides strategic business media counsel to drive stand-out stories across the agency’s corporate accounts that elevate overall brand and executive visibility. Key clients include Lowe\'s, Lenovo, Citi, Hyatt, UPS, the US Olympic & Paralympic Committee, Robinhood, Cirque du Soleil, Honest, Hershey, ALDI, Crate & Barrel and HR outsourcing leader Insperity. Prior to joining Zeno Group, Kristie spent eight years consulting following the birth of her daughter, Alexa and worked with brands including Activision, Riot Games, Daybreak Games, Ozobot and Discovery Digital Studios, which oversees the digital content of HGTV, Food Network and Travel Channel. Prior to that, as a Media Director with Golin on Nintendo of America, Kristie drove media strategy for the company\'s largest product launches including Wii U and Mario Kart 7 and 8. She also led E3 (the top industry event of the year at the time) as well as executive visibility campaigns for the Global President & President & COO of Nintendo of America to drive positive brand perception. She recently partnered with business innovator & Former Nintendo of America President Reggie Fils-Aime again to promote his book, Disrupting the Game: From the Bronx to the Top of Nintendo. Kristie also held various positions with Cohn & Wolfe\'s Los Angeles, London and New York offices. These included leading media strategy for the consumer adoption of Blu-ray and managing PR teams for British Airways and Dell\'s consumer business in both the US and key European countries to ensure consistent messaging across the continent. She also played a key role in building the Financial Times brand in the US market. Kristie has an MBA specializing in integrated marketing from USC - allowing her to closely align PR campaigns with overall business objectives. She is also certified to teach kids yoga and leads her daughter’s Girl Scout troop. Specialties: Executive visibility Brand building Reputation management Media strategy Consumer & B2B technology, gaming, travel, media, financial services & food

Experience

1. Senior Vice President, Corporate Earned Media

   Zeno Group

   Jan 2024 — Present · Austin, TX, US

   Drive business media strategy across agency\'s top corporate clients.

Education

• L'Universite de Lyon III

  French

• USC Marshall School of Business

  Master of Business Administration (MBA), Integrated Marketing

  2011 — 2014

• Bala Shala Yoga for Kids

  Kids Yoga Teacher Training

• The University of Texas at Austin

  B.S., Public Relations, Business Minor

  1998 — 2002

Skills

• Blogging
• Reputation
• Integrated Marketing
• Media Planning
• Brand Development
• Social Media Marketing
• Cision
• Web Content
• Corporate Communications
• Crisis Management
• Thought Leadership
• Strategic Communications
• Digital Marketing
• Newsletters
• Sponsorship
• Speech Writing
• Journalism
• Content Development
• Media Strategy
• Brand Management
• Publicity
• New Media
• Product Launch
• Spokesperson
• Internal Communications
• Public Affairs
• Content Strategy
• Brand Awareness
• Digital Media
• Management
• Influencer Marketing
• Message Development
• Feature Articles
• Social Media Measurement
• Campaigns
• Crisis Communications
• Corporate Social Responsibility
• Communications Planning
• Corporate Branding
• Public Relations