Kristie Sigler
Bridging Communication, Education & AI | Ohio State Lecturer, AI Project Lead, & Curriculum Designer
- Role
- Co-founder at Salt Effect
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Kristie Sigler
For over 25 years, my focus has been simple: helping people communicate clearly when the…
Experience
Co-founder
Jan 2018 — Present · Columbus, OH, US
I partner with my Ohio State colleague Mary Sterenberg to manage and scale SALTeffect.com, a website that offers research-based content and resources for parents of adolescents. I have written over 100 research-based articles about AI, parent-teen communication, purpose, coping skills, values, gratitude and more. We have partnered with nonprofits, social impact brands, and small businesses to promote family volunteerism and connection. Leading a team of freelance writers and social media assistants, we implemented SEO strategies that increased organic website traffic by 315% in eight months. Our high-performing email campaigns achieve a 48% average open rate and a 6% click rate among over 2,700 subscribers.
Education
Malone University
Bachelor of Arts (B.A.)
The Ohio State University
Master of Arts (M.A.)
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