Erik Kristiansen
Senior Director, Revenue Marketing @ Cisco
- Role
- Senior Director, Revenue Marketing at Cisco
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Erik Kristiansen
I am passionate about bringing new technology products to market, developing compelling messaging, and leading teams.
Experience
Senior Director, Revenue Marketing
Apr 2023 — Present
I own Duo growth strategy and lead the virtual team. I also oversee overall digital strategy for Cisco Security Marketing including digital ABM.* Revamped Duo growth strategy with a focus on segmentation and demand creation* Owned cross-functional relationships with sales and product leadership - including QBR delivery* Transitional leader for the Revenue Marketing organization (40+ employees)FY24 Results:* Improved marketing pipeline contribution 20% YoY* Increased marketing ROI from 6 to 9x* Drove Hot Leads (contact sales / trials) up 40% YoY
Education
UNC Kenan-Flagler Business School
MBA, Marketing, Entrepreneurship
2005 — 2007
Skills
- Enterprise Software
- Integration
- Product Management
- Project Management
- Business Development
- Mobile Devices
- Strategy
- Cloud Computing
- Business Strategy
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