Kristian Jelm

WORK HISTORY

EDUCATION

SKILLS

ABOUT KRISTIAN JELM

I help mission driven brands grow by designing business strategies that win in challenging, competitive market environments. With 15 years of experience in sales leadership, National Off-Premise account execution, and brand equity building, I’ve helped emerging and established brands unlock scalable, sustainable growth by developing strategic partnerships, optimizing distribution across channels, and leveraging data-driven insights.I thrive in collaborative environments where I can mentor teams and partner cross functionally to design plans to achieve our shared goals. I\'m excited to bring my proven track record for making order out of chaos and delivering drop down profit to customer-centric companies.Career highlights include: • Leading Tozai sake and Wente Vineyards to top 5 rankings in Nielsen/Circana. • Leading and mentoring a remote national sales teams across On Premise, Grocery, Warehouse, and Independent Retail channels. • Driving execution through the direct team, broker partners, and distributor networks. Experience with Southern Glazer\'s, RNDC, and Breakthru in open, control, and franchise markets. • Building customer-first solutions with top-tier retailers: Safeway, Costco, Publix, HEB, Kroger, and GoPuff.