Kristiana Lockman
Senior Leader | Executive Storytelling & Brand Narrative | C-Suite Advisory & Engagement | Category Creation | Mission-Driven Organizations | Content That Earns Its Place
- Role
- Senior Director, Portfolio Marketing, Grid Software at GE Vernova
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kristiana Lockman
I have spent a career asking executives questions traditional marketers typically don’t, and turning what comes out into something the world actually needs to hear.I am a strategic communications leader and storyteller who works at the intersection of narrative, positioning, and purpose. Not promotional marketing but actual storytelling that earns attention, builds trust, and moves people toward change that matters.At GE Vernova, I have spent 4+ years inside the energy transition, building the brand narrative for GridOS from product launch to category creation. I run an Executive Advisory Board of COOs and CIOs from major utilities across North America and Europe, supervise analyst relations with Gartner, Forrester, and others, lead our organic LinkedIn strategy, and produce an annual global customer conference drawing 400+ customers and 175 partners.One of the things I love most about this work is what happens when strategy meets craft. I am at my best in a room with a talented design or motion team, taking a narrative from concept to something an audience can actually feel; a mainstage conference opener, a product launch film, an executive opinion piece, a case study that makes someone see themselves in the story. I am not just the strategist who hands off a brief. I am often in the room when an idea first comes to life.Before GE Vernova: T-Mobile (Forbes BrandVoice editorial partnership and customer storytelling); Apptio/IBM (Fortune 500 C-suite storytelling); STRUM (mission-based branding); and a long early career in public relations and marketing communications working with clients from Johnson & Johnson to the Gere Foundation to Perkins Coie.I am drawn to organizations where the story and the mission are inseparable — where messaging is not a support function but a strategic imperative. I want to be building something that matters and am a senior leader who can define the narrative, elevate voices inside the organization, and make work visible to the people who need to see it. That is what I do. It’s also what I love.
Experience
Senior Director, Portfolio Marketing, Grid Software
Apr 2024 — Present · Bothell, WA, US
GE Vernova\'s Electrification Software business
Education
University of Washington
UW Editing Certificate, Editing
California State University, Chico
Bachelor of Science - BS, Natural Resource Management
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