Kristian Lazzaro
Chief Trend & Design Officer | Brand Development | Home Decor | Brand Partnerships
- Role
- Senior Vice President Trend & Design at At Home Group Inc.
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Kristian Lazzaro
A globally recognized home décor designer and brand maker, I have a two-decade track…
Experience
Senior Vice President Trend & Design
Oct 2018 — Present · Dallas-Fort Worth, TX, US
Developed and launched the At Home Trend & Design program, building the brand’s creative vision and private label assortment, advancing the continuous evolution of product and package design for one of America\'s largest home and holiday décor retailers. Identifying opportunities to build new and recurring customer segments and brand loyalty while securing high-profile partnerships to increase market reach. • More than doubled revenue ($1B to $2.3B) after building four company lifestyle brands and six in-house and private label brands, as well as 12+ brand collaborations with high-profile partners: Ty Pennington, Lala Ali, FAO Schwartz, Oh Joy, Tracey Boyd, and Elf on the Shelf• Developed a powerful 12-person Trend & Design team: Senior Director, Director and managers• Leading At Home’s Package Design Team, managing 40K+ SKUs of private label packaging annually • Directing a 7-figure annual spending budget for people, training, and external resources • Directing product development creative, managing a 40% newness target annually • Guiding rebranding of products, with an average of three re-inventions annually • Built At Home Private Brands, including Tiny Dreamers, Bistro, Honeybloom, Found & Fable, and Crosby St and Providence, which delivered $500M in annual revenue • Traveling worldwide to attend the biggest design trade shows – New York, Milan, Paris, High Point, and Las Vegas keeping a pulse on market trends, establishing timelines for our customers • Established a deep network of resources, including factory owners and product development specialists around the globe• Founding leader of DE & I Initiative, conducting a personal listening tour to understand employee needs, leading to the launch of four highly successful DE & I Employee Resource Groups (ERGs)• Initially recruited as Senior Creative Director (2018), promoted to VP Design & Trend, then promoted to current role as SVP Trend & Design (2021)
Education
University of Hartford
Bachelor of Fine Arts - BFA
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