Kristian Downer

Marketing Hourly Paid Lecturer @Nottingham Business School, Nottingham Trent University

Peterborough, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2023 — Present

Marketing Hourly Paid Lecturer @Nottingham Business School, Nottingham Trent University

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Nottingham, GB

Delivering lectures and seminars on the Digital Customer Experience on the undergraduate program at Nottingham Trent University

EDUCATION

2004 — 2008

Nottingham Trent University

Bachelor of Arts (B.A.), Business Studies (Strategy & Entrepreneurship)

SKILLS

Social Media SpeakingAdvertisingSmall Business MarketingSEO CopywritingDigital MediaContent StrategyMarketing StrategySocial Media TrainingCopywritingManagementEmployee TrainingTrainingNew Business DevelopmentSales PresentationsSalesSocial NetworkingEntrepreneurshipContent ManagementSocial Media StrategistMarketing CommunicationsFacebookPublic RelationsWritingProject ManagementSocial Media ContentSocial Media MarketingSocial MediaSocial EntrepreneurshipMarketing for Small BusinessSocial Media TrainerOnline MarketingMarketingSoccer BloggingTraining DeliveryStrategyStart-UpsEditingBloggingTwitterSmall Business

ABOUT KRISTIAN DOWNER

I help B2B companies use LinkedIn Ads properly.My work sits at the intersection of paid media, content, and sales alignment. I design and manage LinkedIn Advertising programmes that support visibility, credibility, and demand generation for niche B2B audiences.This includes Thought Leader Ads, but always as part of a wider system rather than as a standalone tactic.I have over a decade of experience supporting B2B companies in professional services, engineering, construction, and technical sectors.What I do- B2B LinkedIn Ads strategy built around business goals, not formats- Campaign setup and ongoing management across awareness, engagement, and demand- Thought Leader Ads to amplify founder and leadership content responsibly- Audience design for complex, niche, and hard-to-reach B2B markets- Training and enablement so internal teams understand how it worksHow I workI prioritise clarity and repeatability. Campaigns are structured to be measured, refined, and scaled over time. I focus on relevance, consistency, and relationships.Who I work withB2B professional services, engineering, construction, and technical businesses and companies with long sales cycles and multiple stakeholders.My role is to make LinkedIn Ads understandable, usable, and commercially effective.If LinkedIn Ads are part of your B2B growth plans, this profile should help you decide whether I am relevant.

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Kristian Downer — Marketing Hourly Paid Lecturer at Nottingham Business School, Nottingham Trent University in Peterborough, GB | Unifers