Kristi Withers
Head of Customer Capability & Communications @Mars
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WORK HISTORY
Head of Customer Capability & Communications @Mars
GB
EDUCATION
IGD
postgraduate food and grocery industry management certificate, Food and Grocery Industry Management
Loughborough University
Social psychology Bsc, Behaviour and motivation, human memory, child development, therapeutic intervention theories & more
SKILLS
ABOUT KRISTI WITHERS
I am passionate about transforming organizational capability by unlocking the potential of teams and individuals. By improving ways of working and accelerating skills development, I help the organisation to succeed. With expertise in sales, people leadership, and learning & development, I drive transformational capability agendas that deliver measurable results.In my current role, I lead a UK and Ireland team of capability leaders, communication experts, and process specialists. We partner strategically with senior leaders to deliver capability interventions, team coaching, customer communication tools and process improvements that enhance engagement and drive excellence. My team also manages the Trade Attitude Survey, using insights to shape impactful customer engagement strategies and working closely with the sales leadership team to drive new outcomes.Awards & Recognitions: • Mars Chocolate Sales Leadership Excellence Award (2014): Line Manager of the Year. • Mars Extraordinary Achievement Award (2018): For leading field sales capability during significant change. • Mars Tie & Scarf Club Member (2020): Recognized for exceptional contribution by Victoria Mars and Fiona Dawson.As an ambassador for women in sales leadership, I’m committed to fostering inclusive leadership and empowering future talent. I am also a passionate leader of the Mars Line Manager Steerco for the UK market.
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