Kristi Pauss
Director of Paid Media | Strategic Marketing Leader | Analytical + Creative Thinker | Business Results Focused
- Role
- Director of Paid Media at Meyocks
- Location
- Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Kristi Pauss
I\'ve spent the past 24 years in advertising, focused on media strategy, a discipline I love because it sits at the intersection of art and science. I\'m endlessly curious about how people think, feel, and make decisions, and that curiosity is what drives me to keep digging until the strategy is right. I translate data into clarity, simplify complexity for clients, and build media plans that are both performance-driven and genuinely resonant. Over the course of my career I\'ve managed significant media investment across integrated digital and traditional channels, led strategy for major national brands, and driven meaningful results in complex, high-consideration categories. I\'m a true media enthusiast — TV, film, podcasts, books — constantly inspired by the stories and ideas that shape culture and influence behavior. I bring empathy, curiosity, and optimism to everything I do.
Experience
Director of Paid Media
Mar 2018 — Present · Des Moines, IA, US
Oversee $10M+ in annual media investment, driving performance across integrated digital and traditional channels-Set strategic direction across all paid media, translating data and audience insights into performance-driven media strategies-Serve as a senior client advisor, presenting executive-level recommendations and guiding decision-making for complex marketing challenges-Lead and develop a cross-functional media team, setting direction and ensuring high-quality execution across campaigns while partnering with data science to strengthen measurement and optimization-Drive agency growth through new business strategy and thought leadership, leading pitch development and translating emerging media trends into actionable recommendations.Select Clients: Delta Dental, DragoTec, Farm Credit, Hy-Vee, Hass Avocado Board
Education
Iowa State University
Bachelor of Arts, Major: Advertising; Minor: Sociology
1998 — 2002
Skills
- Mri
- Ims
- Media Tools
- Marketing
- Press Releases
- Digital Media
- Media Audit
- Lead Generation
- Research
- Strata
- Media Planning
- Advertising
- Smartplus
- Social Media Marketing
- Online Advertising
- Media Buying
- Digital Strategy
- Ims Db/Dc
- Digital Marketing
- Social Media
- Srds
- Sem
- Integrated Marketing
- Donovan
- Comscore
- Marketing Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.