Kristi Melani

About Kristi Melani

As a dynamic and transformational executive, I leverage my growth marketing and revenue generation expertise while collaborating closely with the sales team and executive leadership to achieve business expansion. I am a trusted advisor to the chief executive officer, applying my strategic organizational insight and an enterprise-wide perspective to align the company culture, policies, and initiatives with goals. By remaining tenacious and showcasing a hands-on, strategic leadership methodology, I foster a culture of accountability, empowerment, innovation, and creativity. As a charismatic leader, I empower and develop talented, high-performing teams while positioning the marketing function as an integral driver of revenue and market growth. Please review a few of my top career highlights below: Developed pipeline contribution models at TeleSign and Anaplan, repositioning marketing as a critical contributor and instrumental business division. Shifted the mentality of leadership to understand the impact of marketing. Recognized as an influential executive member contributing to integration efforts following the acquisition of Polycom and Plantronics; charged with rebranding the company, relaunching the website, and connecting the brands under a unified vision and mission while weaving a compelling narrative across the traditional and digital marketing channels. Strong Digital Marketer who has built programs from the ground up, including direct to consumer commerce platforms. Utilizing communities and digital strategies marketing headsets as not a device, but as a fashion accessory. Strengthened my public relations and advertising abilities in my earlier roles at Wilson McHenry PR Agency, AltaVista, and Anheuser Busch. Built a strong marketing foundation by growing the accounts, securing opportunities, and increasing customer satisfaction. I am excited to expand my professional network. Please reach out to k••••••••@gmail.com to connect.

Experience

1. Chief Marketing Officer

   Reputation

   Dec 2025 — Present · US

Education

• San José State University

  Bachelor of Arts (B.A.), Public Relations

  1991 — 1995

• San José State University

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing
• Management
• Product Marketing
• Digital Marketing
• Competitive Analysis
• Demand Generation
• Strategy
• Sem
• Multi-Channel Marketing
• Strategic Partnerships
• Go-to-Market Strategy
• Integrated Marketing
• Mobile Devices
• Email Marketing
• Lead Generation