Kristi McFarlin

Data Analytics Manager Salesforce Administrator @Appalachian Trail Conservancy

Harpers Ferry, WV, US

Implemented Salesforce Non-Profit Service Pack to optimize organizational processes• Integrated WealthEngine for wealth screening, database diagnostics, donor pyramids, and donor segmentation• Established Campaign Monitor for comprehensive email marketing, journey automation and segmentation to enhance audience engagement• Deployed Click & Pledge for creating donation forms, facilitating payment processing, and enabling peer-to-peer fundraising• Integrated Eventbrite for seamless event management and ticketing solutions• Configured FormAssembly for integrated form management• Leveraged Geopointe for location geocoding and geospatial analytics, enhancing donor visits and event planning• Implemented Domo App Studio for creating executive and Board dashboards, tracking Centennial Campaign KPIs• Introduced Apsona for effective data and duplicate management and automating acknowledgment letters• Created ETL flows and data modeling to ensure accurate data aggregation and integration• Served as a Salesforce administrator, overseeing system functionality and user management• Implemented 2K Miler application/certifications into Salesforce and facilitated website photo publishing• Integrated Case management/Inquiry management systems for streamlined customer support• Established integrations with proprietary applications, including the Visitor Use Management system, to enhance operational efficiency

Penn Foster

Wildlife and Forestry Conservation

University of Georgia - Terry College of Business

Bachelor of Business Administration - BBA

North Carolina State University

Doctor of Philosophy - PhD

University of North Florida - Coggin College of Business

Master of Business Administration - MBA