Kristi McFarlin

Experience

1. Data Analytics Manager Salesforce Administrator

   Appalachian Trail Conservancy

   Feb 2021 — Present · Harpers Ferry, WV, US

   Implemented Salesforce Non-Profit Service Pack to optimize organizational processes• Integrated WealthEngine for wealth screening, database diagnostics, donor pyramids, and donor segmentation• Established Campaign Monitor for comprehensive email marketing, journey automation and segmentation to enhance audience engagement• Deployed Click & Pledge for creating donation forms, facilitating payment processing, and enabling peer-to-peer fundraising• Integrated Eventbrite for seamless event management and ticketing solutions• Configured FormAssembly for integrated form management• Leveraged Geopointe for location geocoding and geospatial analytics, enhancing donor visits and event planning• Implemented Domo App Studio for creating executive and Board dashboards, tracking Centennial Campaign KPIs• Introduced Apsona for effective data and duplicate management and automating acknowledgment letters• Created ETL flows and data modeling to ensure accurate data aggregation and integration• Served as a Salesforce administrator, overseeing system functionality and user management• Implemented 2K Miler application/certifications into Salesforce and facilitated website photo publishing• Integrated Case management/Inquiry management systems for streamlined customer support• Established integrations with proprietary applications, including the Visitor Use Management system, to enhance operational efficiency

Education

• Penn Foster

  Wildlife and Forestry Conservation

• University of Georgia - Terry College of Business

  Bachelor of Business Administration - BBA

• North Carolina State University

  Doctor of Philosophy - PhD

• University of North Florida - Coggin College of Business

  Master of Business Administration - MBA

Skills

• Variance Analysis
• Project Management
• Salesforce.com
• Access
• Data Analysis
• Root Cause Analysis
• Management
• Sql Server Management Studio
• Business Analysis
• Cognos
• Risk Management
• Microsoft Sql Server
• Financial Risk
• Analytics
• Requirements Gathering
• Insurance
• Business Intelligence
• Vendor Management
• Integration
• Process Improvement
• Microsoft Access
• Software Project Management
• Crm
• Requirements Analysis
• Sql
• Visio
• Business Intelligence Tools
• Analysis
• Data Modeling
• Customer Relationship Management (Crm)