Kristi Cuda Fenton
Director, National Sales @The Coca-Cola Company
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WORK HISTORY
Director, National Sales @The Coca-Cola Company
Atlanta, GA, US
Own headquarters‑level leadership of a top national retail account, stewarding strategic partnerships while defining a multi‑year business strategy aligned to customer growth objectives and enterprise priorities. Drive system accountability for disciplined execution of mutual growth initiatives, delivering sustained revenue, volume, and profit outcomes for all stakeholdersLead full category portfolio strategy across bottled beverage platforms, including price‑package architecture, investment strategy, and complex negotiations to deliver sustainable growth. Steward national priorities with franchise bottling partners, ensuring alignment across all system partners for effective in‑market activation and achievement of joint performance targets.
EDUCATION
Northwest Missouri State University
Bachelor of Science, Marketing
ABOUT KRISTI CUDA FENTON
Dedicated and results-driven professional with 20+ years of experience directing sales and account management operations, building top-performing teams, and devising customer-specific growth plans to achieve revenue growth objectives. Recognized for engaging stakeholders at all levels, leading complex initiatives, and building trusted customer relationships that drive performance above sales targets across territories, channels, and key accounts. Visionary and supportive leader; instrumental in conducting market and competitive analysis, developing impactful solutions, and streamlining product development endeavors to positively impact the top and bottom-line growth.Strategic Sales Leadership | Key Account Management | Organizational Growth
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