Krister Selin

Lead Creative Design Manager (Crm) @Dunelm

Leicester, GB

Leading the creative strategy and execution of campaigns, driving engagement and enhancing customer experience across multiple touch-points.Strategic Oversight: Design and implement data-driven CRM campaigns aligning with brand objectives and customer engagement goals. Collaborating with cross-functional teams for cohesive messaging and enhanced personalisation.Creative Leadership: Oversee the creation of compelling templates, personalised content, and dynamic design elements that resonate with our diverse customer base. Guide a team of designers to deliver visually engaging and impactful CRM assets.Data-Driven Design: Utilise customer insights and performance analytics to inform design decisions. Leverage CRM data to segment audiences effectively and tailor designs that enhance customer interactions and drive conversion rates.Campaign Optimisation: Continuously optimise CRM campaigns through A/B testing, iterative design improvements, and performance tracking. Ensure each campaign evolves based on feedback and analytical insights to maximise effectiveness.Innovation and Growth: Stay updated with the latest trends and technologies in CRM and design. Champion professional growth within my team, providing mentorship and opportunities for skill development.Design Elevation: Elevate the design and visual language across all CRM campaigns, ensuring a consistent and impactful brand presence.Achievements:• Developed a design process streamlining workflows via Figma, increasing design productivity and collaboration.• Created a design library enabling designers to quickly access and reuse design elements, resulting in faster iteration cycles.• Implemented new email campaigns and successfully redesigned email templates, increasing customer engagement and journey cohesion.• Led cross-functional projects integrating new CRM tools, streamlining campaign management and creation via Salesforce.

Savonlinna School of Art and Music

Certificate of The Matriculation Examination (Ylioppilastutkinto), Graphic and Spatial Design

Arts University Bournemouth

BA (Hons), Illustration