Kristen Zannella

About Kristen Zannella

For over two decades, I’ve specialized in scaling small, high-potential teams into global businesses and aligning complex capabilities into unified, market-ready strategies. As an experienced Life Sciences Technical Marketer and Leader, I provide both strategic and tactical marketing support within the biotech and pharmaceutical industries.I am energized by organizing chaos, bringing structure, clarity, and momentum to complex challenges. Whether building brands from the ground up or integrating siloed functions into cohesive growth engines, I excel at translating complexity into compelling narratives that drive impact.Specialties include: long-term strategy development, market and competitive analysis, go-to-market and product launch planning, annual operational and budget management, marketing content creation, and comprehensive sales support.

Experience

1. VP Marketing - Pbpk, Qsp, and Pharmacometrics

   Certara

   Jan 2024 — Present · Concord, MA, US

Education

• Boston University

  Bachelor of Science (BS), Biomedical/Medical Engineering

  1996 — 2000

• Boston University

  Master of Science (MS), Bioengineering and Biomedical Engineering

  2000 — 2002

Skills

• Life Sciences
• Biotechnology
• Biotechnology Industry
• Biomedical Sciences
• Strategic Partnerships
• Software Product Marketing
• Sales Process
• Lead Generation
• Product Management
• Strategy
• Customer Relationship Management (Crm)
• Management
• Competitive Analysis
• Simulations
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• Marketing
• Matlab