Kristen Tarbutton
Marketing & Communications Specialist
- Role
- Marketing Project Manager at The Boutique Coo
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kristen Tarbutton
I am a marketing professional with 7+ years of diverse experience, including 3+ years in…
Experience
Marketing Project Manager
Sep 2024 — Present
Collaborated with SMB clients to address their unique marketing challenges, ensuring alignment with budgets, advertising goals, and deadlines through effective project calendar management- Led targeted email marketing campaigns, achieving a 2.4% increase in click through rates and a 42% increase in open rates, while ensuring timely content delivery within deadlines and budgets.Improved internal client processes by implementing project management tools, streamlining deadlines, and incorporating a biweekly feedback loop to enhance collaboration and efficiency- Co-managed a social media calendar, delivering 5-10 weekly content pieces (Instagram carousels, reel covers), ensuring alignment with TBC’s brand messaging and content strategy- Developed high-impact digital marketing content (Instagram carousels, reel covers, Facebook ads, email newsletters) that successfully enhanced brand storytelling and engagement, leading to an increase in audience interaction- Collaborated closely with leadership and operations teams to drive comprehensive and cohesive branding initiatives, ensuring that all marketing materials supported business objectives.
Education
General Assembly
Visual Communications
2019
University of Washington Bothell
Bachelor’s Degree, Media and Communication Studies, Minor in Visual and Media Arts
2013 — 2017
University of Washington
Master of Communication in Digital Media
Skills
- Public Relations
- Project Management
- Marketing
- Teamwork
- Leadership
- Event Planning
- Powerpoint
- Microsoft Excel
- Public Speaking
- Adobe Creative Suite
- Customer Service
- Advertising
- Wordpress
- Nonprofits
- Editing
- Writing
- Creative Writing
- Research
- Community Outreach
- Fashion
- Management
- Microsoft Word
- Team Leadership
- Publicity
- Time Management
- Strategic Planning
- Social Media
- Microsoft Office
- Sales
- Blogging
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