Kristen Starnes

About Kristen Starnes

Over thirty years of successful experience in the consumer electronics industry selling and marketing to retail and B2B channels. Ambitious and accomplished professional with extensive marketing expertise, business development and management experience. Client focused professional with a proven record exceeding aggressive sales metrics and managing multi-million dollar accounts. Self-motivated with a superior work ethic and the ability to adapt to challenging environments. MULTI-CHANNEL ACCOUNT EXPERTISEWalmart, Costco, Sam\'s, NEXCOM, AAFES, Dell, Meijer, Microcenter, BrandsMart, Nebraska Furniture Mart, Office Depot, Staples, Petra, TeledynamicsKEY ACCOMPLISHMENTS-First Targus consecutive product placement at a major club account generating $3.5M in incremental sales-Exclusive product engagements at multiple retail accounts utilizing relationship, product and pricing. Growing product assortment and planogram placement by over 30%-Completed on time numerous aggressive contract negotiations enabling placement for new products within the Telecommunication and big box retail channels. Growing existing established account base by 50%-Driving force behind McAfee’s first private brand/OEM security software rollouts within several of the top retailers including placement on the Dell configurator, increasing subscription base by 28%.CORE COMPETENCIESAccount Management* Product Marketing & Positioning *Negotiation*Team Management *Private Label & Branded Product Management*Strategic Forecasting*Budgeting *Competitor & Strategic Market Analysis * Business Development * Retail & B2B Market Planning*Advertising Programs*Channel Sales

Experience

1. Retail Sales Director

   Targus

   Sep 2018 — Present · Austin, TX, US

   Generate revenue at named accounts by executing fresh and innovative marketing plans, continue to grow established relationships and manage deadlines. Direct program planning, including forecasting, inventory management and competitor analysis. Managed CE Retail accounts: Walmart, Costco, Sam\'s, AAFES, Nexcom, Meijer.

Education

• Texas State University

  Bachelor of Business Administration (B.B.A.), Business/Marketing Management, General

  1985 — 1989

Skills

• Event Management
• Key Account Management
• Sales Process
• Business Development
• Sales Operations
• Customer Service
• Management
• Channel Sales
• Channel Strategy
• Marketing
• Competitive Analysis
• Consumer Electronics
• Contract Negotiation
• Selling
• Direct Sales
• Training
• New Business Development
• Marketing Management
• Software Industry
• Strategic Partnerships
• Resellers
• Retail
• B2b
• Cross-Functional Team Leadership
• Go-to-Market Strategy
• Pricing
• Microsoft Office
• Sales
• Event Planning
• Multi-Channel Marketing
• Solution Selling
• Demand Generation
• Account Management
• Product Launch
• Partner Management
• P&L Management
• Team Leadership
• Crm
• Sales Management
• Leadership