Kristen Shinners

WORK HISTORY

EDUCATION

SKILLS

ABOUT KRISTEN SHINNERS

I’m a sales and account management leader with 17+ years of experience driving growth for Mars, Inc.(Royal Canin & Mars Drinks) and global consumer brands. Over the course of my career, I’ve managed $20M+ in annual revenue, delivered double- and triple-digit growth in veterinary and eCommerce channels, and consistently ranked among the top performers nationwide.At Royal Canin, I partner with VCA, Banfield, and Blue Pearl to expand product adoption and market share. My work has included launching a pilot program that boosted VCA sales by 25%(+$1M revenue), driving 90% adoption of Banfield’s prescription tool (+$1M revenue), and leading the #1 region for Royal Canin growth. I also scaled eCommerce partnerships with multiple pet ecom and veterinary platforms, generating $7.5M+ annually and accelerating autoship (+50%) and home delivery growth (triple digits).Earlier in my career at Mars Drinks, I was ranked in the top 1% of the national sales team, earned President’s Club, and was frequently called upon by the CEO and CFO to help close critical quarters and coach peers on sales execution. I’ve also managed national distributor partnerships, representing 30+ global brands including Kimberly-Clark, Reckitt, Logitech, Elmer’s, Pentel, Avery, Fiskars, and HSM.I’m known for being a closer, a builder, and a leader without authority — influencing 40+ district and regional managers to execute on strategic priorities. Recently, I was selected for Mars’ Aspiring Line Manager Program, a global leadership pipeline where I’ve strengthened my skills in interviewing, coaching, HR strategy, and territory management. Key strengths:Delivering consistent revenue growth across veterinary, eCommerce, and distributor channelsBuilding long-term partnerships with executives and field leadersLeading without authority and developing future leadersDriving adoption of digital sales tools and scalable programsI’m passionate about helping teams succeed, growing market share in the pet health industry, and developing sales strategies that deliver results.