Kristen Sell Anderson
Senior Director Enterprise Communications & Creative Services @Florida Blue
Signup · Get unlimited contacts
WORK HISTORY
Senior Director Enterprise Communications & Creative Services @Florida Blue
Leads Executive Communications function and serves as a strategic advisor to C-suite executives (specifically to President & CEO), providing thoughtful counsel on positioning, content and tone of written and verbal communications; proactively identifies opportunities to increase connectedness and drive engagement via executive messaging through internal and external channels. • Responsible for developing and implementing thought leadership strategy that supports organizational business goals as a critical piece of the integrated communications plan. • Leads Thought Leadership programs for executive leaders, providing guidance and overall program management and effectiveness, including oversight of Leader LinkedIn Program. • Leads Internal Communications function and drives strategy and continuous improvement of internal communications ecosystem to support the growing GuideWell enterprise, including subsidiary companies, to gain greater employee engagement, reinforce GuideWell’s culture and inform employees of business-critical information. • Leads the Creative Services function supporting all of GuideWell and Florida Blue, including videography, photography, animation, and graphical design, ensuring strategic alignment to business priorities and mission.• Created, leads and serves as executive producer of 4x monthly internal video productions, including monthly video updates from the President & CEO, internal newscast, fireside chats with executives, and employee spotlight series. • Manages team of 11, including executive communications, internal/intranet communications, reputation communications, and HR/culture communications leads, and the multimedia services team including Creative Director, videographers and graphic designers.• Graduate of 2022 cohort of GuideWell Leadership Academy.• Graduate of 20••••25 Leadership Florida Cornerstone 42.
EDUCATION
Ohio University
Bachelor's degree
SKILLS
ABOUT KRISTEN SELL ANDERSON
Kristen is an agile, goal-oriented communications strategist and trusted advisor for C-suite executives. With a relentless focus on execution and an innovative mindset, she isn\'t afraid to push the envelope, take on the risky assignment or dream up new communications vehicles, while managing multiple projects simultaneously under tight deadlines. Kristen has developed a reputation for being a strategic thinker with the ability to see the bigger picture while connecting the dots and communicating complex topics in an engaging and effective way. She prides herself on being a Swiss army knife with a \"no project is too big or to small\" mentality, and has spent decades mastering cross-functional collaboration.Kristen\'s mantra is \"get better\" and is consistently enabling her team to identify opportunities to build on successes and identify new approaches to deliver best-in-class communications.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.